I'M
GEMA IZQUIERDO.

Hi, I’m Gema, a UX Researcher and Designer with a Master’s in Interaction Design & Information Architecture and over 6 years of experience creating research-driven, intuitive digital experiences.

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I’m a designer who found her true passion in understanding the why behind human behavior. Empathy is my superpower; it guides me to uncover deep user needs and turn them into clear, actionable insights.

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Whether you’re launching a product or improving a service, I help teams design with clarity, purpose, and a deep understanding of the people they serve.